الخطوات الثمانية لتصميم برامج تدريبية فعالة - عبد الرحمن محمد المحمدي... المزيد
من المقالات الرائعة حقا في موضوعها وتحتاج لقراءة ودراسة متأنية واستفادة حقيقية من كل من الدارسين والأكاديميين على كافة الأصعدة
COGNITIVE CHANGE, STRATEGIC ACTION, AND ORGANIZATIONAL RENEWAL
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PAMELA S. BARR Emory Business School, Emory University, Atlanta, Georgia, U.S.A.
J. L. STIMPERT
Eli Broad Graduate School of Management, Michigan State University, East Lansing,
Michigan, U.S.A.
ANNE S. HUFF
Graduate School of Business Administration, University of Colorado, Boulder,
Colorado, U.S.A.
Organizational renewal requires that a firm's top managers make timely adjustments in their
mental models following significant changes in the environment. Our initial propositions
about the difference between renewal and decline focused on whether similar organizations
in similar contexts differ in their ability to recognize significant changes in their environments.
Analysis of longitudinal data from a matched pair of U.S. railroads suggested, however,
that renewal hinges not so much on noticing new conditions, but on being able to link
environmental change to corporate strategy and to modify that linkage over time. In the
successful company we studied organizational renewal is a continuous process of first and
second order changes in cognitive maps.